Website · Online booking · Hospitality
Hôtel Sarakawa
The website and online booking of a 4-star hotel complex in Lomé.
The challenge
Hôtel Sarakawa, a 4-star reference in the sub-region, wanted better customer service, starting with its website: confusing navigation, broken links and no online booking.
What we did
- ListenAn audit of the existing site: misleading labels, needless clicks, broken links and script errors.
- ScopeSimpler navigation and clear calls to action, centred on what the hotel offers.
- BuildThe responsive site, the online booking platform and security protocols.
- SupportLaunch, SEO/SEA, then maintenance and security updates since 2020.
The results
After the redesign
Measured on the new site after launch.
- +22%more bookings
- +15%more service requests
- −30%lower bounce rate per page
- 80%new users
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